A global signage and commercial print programme combining local market delivery with a centralised technology platform, reporting and supply-chain management.
MoneyGram needed a new global partner for signage and commercial print, with the ability to combine international scale with local market knowledge. The existing order process also needed simplifying. MoneyGram wanted greater visibility from order through to delivery, consistent reporting for global and regional marketing teams, stronger brand control and a more efficient approach to procurement across different markets.
A scalable operational model was established to support MoneyGram across international markets, combining central management with in-country delivery where appropriate. The specialist supply chain extended across 71 countries.
A bespoke technology platform gave MoneyGram a single place to order signage, commercial print and POS. Connected directly to the management information system via API, orders could move straight into the production and sourcing process.
The platform provided near-time reporting and allowed jobs to be tracked through each stage of the supply chain. A dedicated management team sourced the appropriate production solution for each order, while MoneyGram’s logistics partners handled secure delivery.
Signage was re-engineered to improve consistency across the MoneyGram estate. Centralised production provided greater brand and quality control, while international procurement expertise helped identify appropriate products and pricing for different markets.
Global consistency is a local job, done the same way everywhere.
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