Global Project Planning
Our global project management team worked with key client contacts to scope the programme down to the last detail, including costs and timings. A project plan was defined for every element of the rebrand.
CORPORATE & INDUSTRIAL · GLOBAL REBRAND · MARKETING SERVICES
ACCELLERON
A Global Rebrand, Delivered At Scale.
An end-to-end global rebrand delivered across 120 sites in 87 countries, covering buildings, offices, vehicles and merchandise while maintaining brand consistency across every location.
120sites in 87 countries
The Challenge
When ABB rebranded to Accelleron, the change needed to be implemented across 120 sites in 87 countries, spanning buildings, offices, vehicles and merchandise. Delivering the programme consistently at global scale required extensive forward planning. External works at a number of sites involved complex permissions and permits, with some installations requiring temporary port closures.
Delivering The
Global Rebrand.
120 Sites, 87 Countries
Working through a global supply chain, a carefully coordinated implementation programme began across multiple locations, with different aspects of the rebrand undertaken simultaneously.
Permissions & Complex Sites
Extensive forward planning was required for external works. Many sites needed specific permissions and permits, which were difficult to obtain in some regions, while some installations required temporary port closures.
One Partner, End To End
We managed the end-to-end service as the sole partner on the project, maintaining brand guardianship, material standards and quality control across all locations.
The Outcome
87countries
120sites
1end-to-end partner
One brand, 87 countries, and no room for interpretation.
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