850,000 Unique Codes
We created 850,000 unique reference numbers for the promotional packs, providing a verification mechanism for customer claims and connecting the physical promotion with the redemption process.
RETAIL & LEISURE · MARKETING SERVICES
MOLSON COORS
Staropramen, From Glass To Space.
Two customer-facing activations for Molson Coors’ Staropramen brand, from a large-scale tankard promotion and fulfilment programme to the full rebrand of an outdoor hospitality space.
35,000tankards redeemed
The Challenge
Molson Coors asked us to support a Staropramen promotional campaign offering 35,000 tankard glasses free to customers with purchased packs. The programme required an end-to-end solution linking promotional verification, a customer claim journey, GDPR-compliant data management, packaging, storage, fulfilment and distribution. The relationship also extended into hospitality, with a separate brief to fully rebrand an outdoor terrace at a new bar in Cardiff ahead of opening night.
The Staropramen
Activations.
Microsite & Fulfilment
A dedicated prize-claim microsite was built alongside GDPR-compliant data management. We also produced the tankard packaging and outer despatch box, and managed storage, fulfilment and distribution of the prizes.
35,000 In Eight Weeks
The microsite was prepared ahead of the agreed launch date and was ready to deploy when products reached shelves earlier than planned. All 35,000 tankards were redeemed in just eight weeks, and the campaign then switched to a prize draw, attracting more than 63,000 entries.
The Cardiff Terrace
For a separate Staropramen activation, we managed the full rebrand of an outdoor terrace at a new bar in Cardiff, from site survey and initial design concepts through to final installation. The illuminated branded space was completed in time for opening night.
The Outcome
35,000tankards redeemed
8weeks to full redemption
63,000+prize draw entries
A promotion is a promise. Fulfilment is where the brand keeps it.
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