Kellogg's factory building exterior in Manchester with the rooster logo on brick wall
FOOD & DRINK · POS · MARKETING SERVICES
KELLOGG’S

One POS Partner, 36% More Cost-Effective.

End-to-end design, production and management of Kellogg’s point of sale worldwide: temporary, semi-permanent and permanent displays, with a focus on reducing plastic and adopting eco-friendly materials.

36%more cost-effective, up to

The Challenge

Kellogg’s sought a strategic partner to design, produce and manage point-of-sale materials globally, including temporary, semi-permanent and permanent displays. They needed a cost-efficient, innovative solutions partner, with a focus on reducing plastic use and adopting eco-friendly materials.

Close-up of Kellogg's Corn Flakes packaging on the shelf
PROJECTOn-shelf POS, 3D and theatrical displays
Supermarket cereal aisle stocked with Special K, Cap'n Crunch, Fruity Pebbles and other brands
IN STOREKellogg’s · cereal aisle

From Artwork To
Retail-Ready.

01

A Dedicated Team

A dedicated account director leads a team of eight, including TUPE-transferred colleagues, some based at Kellogg’s HQ. We handle everything from artwork to retail-ready solutions, including on-shelf POS, 3D and theatrical displays.

02

The PEP Platform

Central to the solution is PEP, our bespoke technology platform, integrated with client systems. An order window system consolidates around 120 global orders annually, and stakeholders can access a catalogue, place orders and coordinate campaign activations through one place.

03

Central & Local Campaigns

The platform aligns with Kellogg’s centralised procurement model, supporting both central and local EMEA campaigns through an optimised, centralised marketing approach.

04

Production & Supply Chain

Our in-house facilities and global supplier network handle production, with the supply chain managed by a specialised POS procurement team, ensuring best-buy pricing, brand consistency and timely delivery for retail activations.

The Outcome

36%production cost reduction, up to
120global orders consolidated annually
8dedicated colleagues, some on site at Kellogg’s HQ

One way to order. One standard. One number to hold us to.

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