Creative Concept
We developed the creative around the connection between “Bounce” and balloons. Rounded 3D forms introduced a sense of lightness, fun and volume, reflecting both the product name and Benefit’s bold visual identity.
HEALTH & BEAUTY · RETAIL · MARKETING SERVICES
BENEFIT COSMETICS
Bounce Takes Over Boots.
A nationwide POS activation created for the launch of Benefit’s BADgal Bounce mascara, combining a bespoke FSDU, in-store graphics and playful 3D balloon-inspired forms.
165Boots stores across the UK & ROI
The Challenge
Benefit wanted the launch of BADgal Bounce mascara to stand out within the busy beauty environment of Boots stores, while keeping the product easy to see, access and shop. The activation needed to communicate the playful personality of the new mascara from multiple directions, combining strong product visibility with a distinctive physical idea that could be delivered consistently across 153 UK and 12 Republic of Ireland stores.
Bounce &
Balloons.
3D & Prototyping
The activation was developed through 3D rendering and prototyping, resolving the central display, product presentation and sculptural elements before fabrication.
FSDU & POS
A bespoke free standing display unit formed the centre of the activation, supported by side panels, shelf branding and on-brand graphics. Product placement remained accessible to encourage trial and purchase.
Fabrication & Rollout
We fabricated the FSDU and POS elements, produced and applied the graphics, and managed installation and project delivery across 153 UK and 12 Republic of Ireland Boots stores.
The Outcome
165Boots stores in total
153UK locations
12Republic of Ireland locations
An idea only counts once it's standing in the aisle.
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