Designed For The Brand
Campaign materials were designed to the Barrière standard, so premium meant the same thing on a menu card as on a suite welcome pack.
HOSPITALITY & LEISURE · PREMIUM PRINT & OBJECTS · CAMPAIGN MANAGEMENT
Groupe Barrière
Luxury, Consistent In Every Venue.
Design, production and campaign management for Groupe Barrière, so a luxury brand shows up with the same quality across every hotel, casino and restaurant.
19venues
The Challenge
A luxury brand is judged on its weakest detail. Across 19 hotels, casinos and restaurants, Groupe Barrière runs around 30 campaigns a year on 150 references, from premium print to branded objects. Each venue is an experience in its own right, and every item in it has to feel like the brand, not like a supplier's interpretation of it.
Every Detail,
Every Venue.
Produced To Premium Spec
Print, finishing and objects were produced with the materials and tolerances luxury demands, and checked before anything left the site.
Managed As A Programme
Around 30 campaigns a year were planned, approved and tracked as one programme, so venues knew what was coming and when.
Consistent On Arrival
Each venue received its materials kitted and ready, so the brand looked the same in Deauville as it did in Cannes.
The Outcome
19venues
30campaigns a year
150references
Luxury is consistency, felt in every detail.
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