A Year Of Planning
The end-to-end rebrand required a full year of careful planning and execution. As a long-term partner to EE, we coordinated the programme to prepare the entire retail estate for the new 5G launch.
RETAIL & TELECOMS · PRINT, POS & PREMIUMS · MARKETING SERVICES
EE
455 Stores. One Week.
A nationwide retail transformation delivered to support EE’s first-to-market 5G launch, coordinating the complete makeover of 455 stores in just one week.
455stores in one week
The Challenge
EE needed to secure first-mover advantage with the launch of 5G. That meant delivering a complete makeover across all 455 retail stores, in just one week. The scale and speed of the rollout required exceptional project management, planning, procurement and retail execution, with every element coordinated in advance for the nationwide launch.
The Nationwide
Rollout.
1,728 Artworks
The project required 1,728 artwork files to be sent to print, with more than 250 job bags raised. Managing this volume demanded detailed coordination across production and retail delivery.
Re-Engineering & Production
Existing products were re-engineered and new solutions developed where required. This approach supported the new retail environment while delivering significant cost savings.
455 Stores. One Week.
Following a year of preparation, the complete makeover was delivered across all 455 EE retail stores in just one week, helping EE launch 5G as the first to market.
The Outcome
455stores made over
1week for the nationwide rollout
1,728artwork files sent to print
The team don't simply own the execution, they are immersed in it.
Want to pick our brains or start a conversation?
Tell us what you're trying to move. We'll come back within two working days with a real point of view, not a brochure.
Send us an email →Or call us on 020 7601 6270