Creative Built To Engage
Games and interactive formats were designed to be worth a minute of someone's time, so participation came naturally.
RETAIL & CONSUMER ELECTRONICS · DIGITAL ACTIVATION · ACQUISITION
Darty
Turning Data Into Footfall.
Creative, digital activation and acquisition campaigns for Darty, generating store traffic, first-party data and qualified leads.
7campaigns delivered
The Challenge
Darty needed digital campaigns that did more than earn attention. Each activation had to bring people into stores, capture data the brand could use and produce leads worth following up. Seven campaigns, including the Crush de Noël Christmas game, had to entertain first and perform second, without one getting in the way of the other.
Play, Then
Perform.
Data Captured In The Experience
Registration and product choices were woven into the mechanic, so the data was a by-product of playing, not a form at the end.
Activated Across Channels
Campaigns were pushed through digital channels timed to key retail moments, with store visits as the goal.
Leads Handed Over
Qualified leads and campaign data were returned to Darty in a form its teams could act on straight away.
The Outcome
7campaigns delivered
Datacaptured in every campaign
Leadsand store traffic generated
A game people finish is data a brand can use.
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