What We Do

Measure &
Learn

Physical marketing, proven by data.

The scale behind every insight

0%↑Customer insightsUp to 42% increase in brand or campaign awareness by using data-led behavioural insights

0%Speed to marketReduction in campaign deployment through automation and real time decisioning

0%ConversionIncrease in impulse purchases via dynamic signage

0+Connected storesRetail locations live on RetailOS

0%↑EngagementUplift in brand awareness through AI-led targeting

Performance improvements engineered by intelligence: proven by statistics.

Physical marketing, finally measured.

Physical marketing exists wherever customers do: retail, hospitality, quick service restaurants, transport, experiential environments and beyond. These assets are some of the most influential touchpoints in the customer journey, yet they remain among the least measured, least optimised and least connected parts of the marketing mix.

Displays, fixtures, screens and branded environments generate valuable customer interactions, but performance is captured inconsistently, if at all. Physical and digital channels operate in parallel, making attribution difficult and limiting the chance to optimise campaigns while they're live.

Intelligence engineered into the asset itself.

We connect measurement directly to execution, so physical marketing is counted, compared and optimised like digital.

Audience sensing, track and trace and smart shelving capture what happens in store, automatically and in real time.

One dashboard brings performance, inventory and compliance together as a single source of truth.

Insight fed straight back into strategy, creative and production, so every campaign is smarter than the last.

That's our role.

At Paragon Brand Services we see how people engage and understand what worked.

From audience sensing to live optimisation, every strand of our measurement work turns physical performance into commercial improvement. Bring us one store or the whole estate.

Why we're different

Most platforms report.

Powered by RetailOS, our proprietary intelligence platform, we combine AI, connected technologies and real-time analytics to capture performance across physical environments. Building on our capability to design, manufacture and deploy assets at scale, creating a single source of insight across the entire execution lifecycle.

Action, not dashboards.

Most platforms report. RetailOS™ acts, connecting measurement directly to the execution behind it.

Because we design, make and deploy the assets, we understand how environments really work.

Data engineered into the asset, so it is accurate, actionable and commercially relevant.

Campaigns optimised while they are live, not reviewed after they finish.

Measured, understood, improved.

What this means for our clients

Measure & Learn provides the intelligence layer that connects every stage of our execution model, turning physical marketing performance into continuous commercial improvement while activity is still live.

Measurable ROI

From physical marketing, at scale, for the first time

Physical marketing measured like digital. Spend connected to sales outcomes. Proof of performance, campaign by campaign.

Live visibility

Audience engagement and campaign performance

Audience engagement tracked in real time. Campaign performance visible as it happens. Issues surfaced early enough to fix.

Deployment confidence

Assets placed correctly and compliantly

Assets confirmed correctly installed. Compliance evidenced across the estate. Gaps flagged and closed quickly.

Sharper operations

Improved inventory accuracy and efficiency

Inventory accuracy improved continuously. Stock and asset data captured automatically. Waste and loss reduced season on season.

Smarter decisions

Connected, real-time insight, one source of truth

Connected, real-time insight in one place. Measurement feeding straight back into strategy. Every campaign smarter than the last.

Continuous improvement

Every campaign smarter than the last

Results compared campaign to campaign and market to market. Underperforming formats retired, winners scaled. Insight shared back with strategy, creative and production teams.