One Calendar
We brought the brand campaigns into one plan, so 265 activations a year could be sequenced, resourced and approved as a single programme rather than 265 separate briefs.
RETAIL · POS & IN-STORE CAMPAIGNS · MARKETING SERVICES
Groupe Printemps
729 Brands. 27 Stores. No Friction.
Campaign orchestration and in-store deployment for Printemps, keeping 729 brands live across 27 stores in France and abroad.
729brands, live in store
The Challenge
A department store estate is a marketplace inside a building. Printemps hosts 729 brands across 27 stores, each with its own campaign calendar, guidelines and sense of urgency. Every season brings hundreds of launches that have to land in the right store, in the right space, at the right moment, without the friction that comes from managing them one by one.
Orchestrating
Every Campaign.
Produced To One Standard
Print, POS and in-store materials were produced through our own facilities, so every brand received the same finish and every store the same quality.
Kitted By Store
Each store received a pre-kitted pack per campaign, assembled and labelled for its own layout, so installation teams had nothing to interpret on the day.
Deployed In France And Abroad
Installation followed a single method across the whole estate, from Paris to the international stores, so campaigns went live together.
The Outcome
27stores
265campaigns a year
729brands
Hundreds of brands can share a store without any of them sharing the friction.
Want to pick our brains or start a conversation?
Tell us what you're trying to move. We'll come back within two working days with a real point of view, not a brochure.
Send us an email →Or call us on 020 7601 6270