Campaign Design
We developed retail window solutions for a series of campaign moments at Miele Mayfair, creating individual treatments for the brand’s 125th anniversary, Black Friday and Christmas 2024.
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MIELE
Designed For Mayfair.
A series of premium retail window and in-store solutions for Miele’s Mayfair Experience Centre, supporting changing campaigns while maintaining a consistent brand presence.
3campaign moments, one store
The Challenge
Miele’s Mayfair Experience Centre needed retail displays that could respond to different campaign moments while maintaining the premium look and feel of the brand. From the 125 Years of Miele anniversary to Black Friday and Christmas 2024, each window required a distinct visual treatment while working within the same store environment. The challenge was to create campaign-specific displays that felt fresh and relevant without losing the consistency of Miele’s identity.
The Mayfair
Windows.
3D & Technical Development
Concept renders were used to develop the window schemes before production, helping define the composition, finishes and relationship between campaign messaging, products and the existing store environment.
Materials & Finishes
The displays combined considered materials and finishes with Miele’s premium visual language. The 125 Years concept included a dark-wood upstand, contemporary lighting, a freestanding metallic-gold ‘125’, a back-lit logo, acrylic lettering and a light-concrete shelf with a dark-wood face.
Graphics & Installation
Across the Miele work we delivered branded and wall graphics, tension frames, illuminated signage, project management and installation. The Black Friday concept included cut-vinyl messaging in Miele red and black, together with a marble-texture finish for the base plinth.
The Outcome
3documented campaign moments
125years of Miele, celebrated in store
2024Black Friday and Christmas windows
Designed to be rebuilt, not thrown away.
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