Concept & Design
We managed the project from the client brief through concept and design development, using 3D renders to define the window scheme before production.
RETAIL · SPORTSWEAR · MARKETING SERVICES
GYMSHARK
“We Do Gym” Takes Regent Street.
An award-winning window display for Gymshark’s Regent Street flagship, combining layered acrylics, custom 3D props, precision-cut graphics and integrated lighting.
2×industry awards
The Challenge
For its “We Do Gym” campaign, Gymshark wanted a bold window display for its Regent Street flagship that would take the energy of the gym onto the high street and capture the attention of passers-by. The display needed to combine strong campaign graphics with three-dimensional elements and lighting, creating impact across the storefront during both the day and at night.
The Window
Takeover.
Technical Development
Technical design and prototyping resolved the different elements of the display, including layered acrylics, suspended features, elevated mannequins and integrated lighting.
Custom Fabrication
Acrylic and timber fabrication were combined with custom 3D props, including the oversized broccoli and cartons used in the windows. Precision-cut vinyl was produced and applied across the window and floor graphics.
Lighting & Installation
LED edge-lighting and integrated illumination gave the display impact during the day and after dark. We managed production, project delivery and the full installation at the Regent Street flagship.
The Outcome
GoldUK Graphic Awards 2024
WinnerVM & Display Awards 2025 · Best Window Graphic
2×industry awards for one installation
Not reach. Resonance. People stop, look and remember.
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